Now showing items 1-4 of 4

  • The determinants of brand equity : the case of Greek quoted firms 

    Kapareliotis, Ilias; Panopoulos, Anastassios (Emerald, 2010)
    Purpose – The purpose of this paper is to determine the variables of brand equity measurement for Greek companies quoted in the Greek exchange stock market. Design/methodology/approach – The measurement of brand equity ...
  • The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development 

    Kapareliotis, Ilias; Panopoulos, Anastasios; Panigyrakis, George G. (Emerald, 2010)
    Purpose – The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' ...
  • Luxury brands versus other brand categories 

    Kapareliotis, Ilias (John Wiley & Sons, 2010)
    Luxury brands are nowadays being incorporated into our everyday lives. They deal with different aspects of conscious and unconscious consumption, different cases of consumption, or different cases of demand. Luxury brands ...
  • Marketing and corporate profitability : the case of Greek firms 

    Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe (Emerald, 2009)
    Purpose – The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies. Design/methodology/approach – With the use of ...