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  • Marketing and corporate profitability : the case of Greek firms 

    Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe (Emerald, 2009)
    Purpose – The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies. Design/methodology/approach – With the use of ...