Now showing items 1-3 of 3

  • The determinants of brand equity : the case of Greek quoted firms 

    Kapareliotis, Ilias; Panopoulos, Anastassios (Emerald, 2010)
    Purpose – The purpose of this paper is to determine the variables of brand equity measurement for Greek companies quoted in the Greek exchange stock market. Design/methodology/approach – The measurement of brand equity ...
  • Marketing and corporate profitability : the case of Greek firms 

    Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe (Emerald, 2009)
    Purpose – The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies. Design/methodology/approach – With the use of ...
  • Neoliberalism, identification process and the dialectics of crisis 

    Memos, Christos (Blackwell Publishing, 2010-03)
    In Athens, on 6 December 2008, a policeman shot 15-year-old Alexis Grigoropoulos in cold blood and killed him. After the killing, spontaneous protests began in the Greek capital and within days the insurrection had spread ...