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Please use this identifier to cite or link to this item: http://hdl.handle.net/10373/296

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Title: Crises, scenarios and the strategic management process
Authors: Pollard, David
Hotho, Sabine
Affiliation: University of Abertay Dundee. Dundee Business School
Keywords: Strategic management
Strategic planning
Issue Date: 2006
Publisher: Emerald Group Publishing Limited
Type: Journal Article
Refereed: peer-reviewed
Rights: Published version (c)Emerald, available from DOI: 10.1108/00251740610673297
Citation: Pollard, P. and Hotho, S. 2006. Crises, scenarios and the strategic management process. Management decision. 44(6): pp.721-736. [Online] Available from DOI: 10.1108/00251740610673297
Abstract: Purpose – The aim of this exploratory paper is to consider the strategic importance of crisis management and integration of crisis planning with the organisation's strategy processes, in particular the utilisation of scenario planning as a crisis planning activity. Design/methodology/approach – A review of the crisis management literature was undertaken and key issues identified, subsequently strategic aspects of crisis management were developed in the context of scenario planning. Findings – The paper contains a discussion of major factors related to a strategic approach to crisis management and a more proactive approach to building relationships with the media. Particular attention should be given to the roles and responses of the media and agencies acting on behalf of the company, as both should been treated in the same way as other relatively powerful stakeholders. The authors suggest that firms can obtain significant advantages through proactive preparation for major relevant contingencies, and its incorporation into the strategic management process. Originality/value – This paper brings together the debate on the strategic position of crisis management with scenario planning processes to provide a mechanism for designing, evaluating and managing crisis futures. It should prove useful to managers considering the development of crisis management, especially in a strategic context.
URI: http://hdl.handle.net/10373/296
ISSN: 0025-1747
Appears in Collections:Dundee Business School Collection

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