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Please use this identifier to cite or link to this item: http://hdl.handle.net/10373/728

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Title: Luxury brands versus other brand categories
Authors: Kapareliotis, Ilias
Affiliation: University of Abertay Dundee. Dundee Business School
Keywords: Conspicuous consumption
Differentiation
Luxury products
Luxury services
Issue Date: 2010
Publisher: John Wiley & Sons
Type: Other
Refereed: peer-reviewed
Rights: Published version (c)John Wiley & Son, available from DOI: 10.1002/9781444316568.wiem04020
Citation: Kapareliotis, I. 2010. Luxury brands versus other brand categories. In: The Wiley International Encyclopedia of Marketing. Available from http://dx.doi.org/doi:10.1002/9781444316568.wiem04020
Abstract: Luxury brands are nowadays being incorporated into our everyday lives. They deal with different aspects of conscious and unconscious consumption, different cases of consumption, or different cases of demand. Luxury brands are the evolution of other brand categories related to special products, or to special distribution channels. Moreover, luxury brands not only evolve the brand management process but evolve also the consumers lives attitudes and ways of thinking.
URI: http://hdl.handle.net/10373/728
Appears in Collections:Dundee Business School Collection

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