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|Title: ||Shopping at the farmers' market: consumers and their perspectives|
|Authors: ||Lyon, Phil|
|Affiliation: ||University of Abertay Dundee. School of Contemporary Sciences|
|Issue Date: ||Feb-2009|
|Type: ||Journal Article|
|Rights: ||Published version (c)Wiley-Blackwell, available from http://dx.doi.org/10.1111/j.1748-0159.2008.00119.x. The definitive version is available at www3.interscience.wiley.com|
|Citation: ||Lyon, P., et al. 2009. Shopping at the farmers' market: consumers and their perspectives. Journal of Foodservice. 20(1): pp.21-30. Available from http://dx.doi.org/10.1111/j.1748-0159.2008.00119.x|
|Abstract: ||While farmers' markets are a colourful addition to urban shopping, they are periodic, relatively expensive and provide for a very limited range of consumer requirements. In fact, they are the antithesis of supermarket ubiquity, price sensitivity, wide product/service range and extended opening hours. So, despite their small role in total food retail sales, why are they a growing presence and what do farmers' markets say about the consumer needs that supermarkets do not satisfy? This article reports the findings of a questionnaire-based survey of 391 farmers' market customers in five Scottish towns during 2006. Customers were seeking high quality food products, even if that meant premium prices, and put a particular value on direct transactions with the producer. Although these data have a specific geographic context, they have resonance for the growing schism between producer and customer in the UK and other countries.|
|Appears in Collections:||Science Engineering & Technology Collection|
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